About Shielo
The Hearst Tower in New York City, New York is located at 301-315 West 56th Street, 300 West 57th street and 959 8th Avenue, near Columbus Circle in Midtown Manhattan. It is the world headquarters of the Hearst Corporation, which brings together numerous publications and communications including Cosmopolitan, Marie Claire, Harper's Bazaar, Good Housekeeping, and the San Francisco Chronicle.
Our History
Shielo Hair Technology & Care was created in New York City in 2001 when salon industry leaders modernized the hair care industry by providing new technologies in the first voluminous technologies. A need was identified among top salons in New York City and their clientele for more voluminous styles, while including the effort to enhance and fortify hair care products with volumizing and color protecting elements.
In 2007, the Shielo brand was extended from salons into clients' homes with scientifically superior products designed to invigorate hair for all styles. The Volume Collection was the first to debut online in 2007, much to the delight of women who craved high performance product that addressed the needs of limp and weak hair. Towards the end of the 2008, the Color Protect line was launched which today remains a product winner in many categories for color protection and shine.
The Shielo Difference
Strand Guard Technology®
Protects hair from environmental factors, such as free radicals which attack hair follicles and colour pigments, that fade color and cause premature degradation of the hair structure. Shielo's priorietary Strand Guard Technology® contains potent antioxidants and sunscreens to protect colour from free radicals.
Spatial Expanse Technology®
Products with our Expanse Technology give hair volume for greater strength and flexibility. Targetting specifically damaged and weakened hair, the results are thicker, healthier, more beautiful hair.
Concentrated Potent Formulas
Investments in hair care products should be protected, which is why Shielo formulas are not diluted and contain concentrated formulas in each bottle to ensure your investment lasts and your hair is protected. That means a little goes a long way.
Our Philosophy
Our philosophy is to create products with integrity and ensure that we preserve the future well-being of our environment. Shielo is against animal cruelty and proud to use post-consumer recycled and recyclable packaging.
Vegan & Natural Base
Our products contain the highest quality ingredients from nature, combined with advances in haircare research to ensure desired performance and ultimate results. As an organization, we have committed to developing naturally-based formulas infused with organic botanicals harvested from plants grown without the use of synthetic pesticides or chemicals.
Sustainability Policy
Shielo has enacted a Sustainability Policy to ensure that all our raw ingredients are derived from a plant, non-petroleum, inorganic or other natural source (such as water). The policy requires that at least 65% of the molecular weight of our products comes from those natural sources listed above. We consider the impact on the communities and associated ecosystems which provide our raw materials, and we would never source materials that are considerd endangered.
Current Charity Initiative
Breast Cancer Awareness Month - October 2010
During the month of October, Shielo donates a portion of the proceeds from the sale of each product to the Breast Cancer Research Foundation. The Foundation is a not-for-profit organization, founded in 1993 by Evelyn H. Lauder, whose mission is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, and increasing public awareness about good breast health. In alignment with our mission, the proceeds will be collected between October 1 - October 31, 2010, during which will we have the PinkRibbon feature on our homepage. In addition to Shielo's October contributions, Shielo employees , family and website visitors also may donate to the Breast Cancer Research Foundation through their website at:
Breast Cancer Research Foundation.
