About Shielo Hair Care
The Hearst Tower in New York City, New York is located at 301-315 West 56th Street, 300 West 57th street and 959 8th Avenue, near Columbus Circle in Midtown Manhattan. It is the world headquarters of the Hearst Corporation, which brings together numerous publications and communications including Cosmopolitan, Marie Claire, Harper's Bazaar, Good Housekeeping, and the San Francisco Chronicle.
History of our Hair Care
Shielo Hair Care grew out of an idea to create a luxury shampoo and conditioner products from natural based ingredients, traditionally found in eastern-medicine. The resulting hair care formulas that make up the Shielo collection is based on the hard work performed by people all over the world. We design our hair care products for salon style results. The line was created in New York City in 2001 which modernized the hair care industry by providing new technologies in the first voluminous technologies. A need was identified among top salons in New York City and their clientele for more voluminous styles, while including the effort to enhance and fortify hair care products with volumizing and color protecting elements.
In 2007, the Shielo brand was extended from salons into clients' homes with scientifically superior products designed to invigorate hair for all styles. The Volume Collection was the first to debut online in 2007, much to the delight of women who craved high performance product that addressed the needs of limp and weak hair. Towards the end of the 2008, the Color Protect line was launched which today remains a product winner in many categories for color protection and shine.
Shielo has developed relationships with certain communities to source our unique ingredients. We are committed to partnering with these local farming communities who respect the environment while growing / harvesting ingredients. These are time tested practices that have been passed down for generations, and it is awe-inspriring to see hair care ingredients produced in the most eco-friendly way possible.
We use ethically harvested ingredients and cold-pressed extracts, which are designed to be the best and most potent for your hair. Our organic ingredients are certified by Organic Certifiers, in Venture County, California. We only use HDPE #2 plastics which are recycled and BPA free. All caps and lids are are made of HDPE.
Our philosophy is to create products with integrity and ensure that we preserve the future well-being of our environment. Shielo is against animal cruelty and proud to use post-consumer recycled and recyclable packaging.
Vegan & Natural Base
Our products contain the highest quality ingredients from nature, combined with advances in haircare research to ensure desired performance and ultimate results. As an organization, we have committed to developing naturally-based formulas infused with organic botanicals harvested from plants grown without the use of synthetic pesticides or chemicals.
Shielo has enacted a Sustainability Policy to ensure that all our raw ingredients are derived from a plant, non-petroleum, inorganic or other natural source (such as water). The policy requires that at least 65% of the molecular weight of our products comes from those natural sources listed above. We consider the impact on the communities and associated ecosystems which provide our raw materials, and we would never source materials that are considerd endangered.
Current Charity Initiative
Breast Cancer Awareness Month
During the month of October, Shielo donates a portion of the proceeds from the sale of each product to the Breast Cancer Research Foundation. The Foundation is a not-for-profit organization, founded in 1993 by Evelyn H. Lauder, whose mission is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, and increasing public awareness about good breast health. In alignment with our mission, the proceeds will be collected between October 1 - October 31 during which will we have the PinkRibbon feature on our homepage. In addition to Shielo's October contributions, Shielo employees , family and website visitors also may donate to the Breast Cancer Research Foundation through their website at: